Mainline Instruments Appoints Graham Trevor as Executive Commercial Director

Birmingham, 21st July 2026: Mainline Instruments is pleased to announce the appointment of Graham Trevor to the position of Executive Commercial Director.

Graham joins the senior management team at Mainline Instruments, where he will play a key role in driving the company’s ambitious growth plans.

With a long and proven track record in the optical industry, including successful stints at Keeler and Topcon, Graham will focus on growing Mainline Instruments’ capital equipment business and building on the company’s reputation as a leading distributor committed to providing excellent service and support to optometrists and ophthalmologists across the private sector and the NHS.

Mainline Instruments has seen continued growth in recent years and with Graham Trevor’s experience on board, the company is looking forward to continued expansion and success to further strengthen its position as a leading distributor of premium optical instruments. Partnering with world-leading manufacturers Mainline Instruments gives practices and clinics access to the latest technological innovations to help them operate efficiently, effectively and profitably.

Jack Hawkins, Managing Director of Mainline Instruments, commented: “We’re excited to welcome Graham to the team. His industry insight and technical knowledge will be instrumental as we look to the future. Over the past few years, we’ve consolidated growth through the expansion of our customer base and the addition of new supplier partnerships. Graham’s experience at the highest level will help us develop the business further and capitalise on commercial opportunities.”

Graham Trevor added: “When Jack and I spoke about the vision for Mainline Instruments it was clear to me that this is an incredible opportunity to take the company to the next stage of its development. I have always regarded Mainline Instruments as an example of what a great distributor should be, so it’s fantastic to be part of its journey.”

The appointment reflects Mainline Instruments’ commitment to continued growth and comes at an exciting time for the business, following the investment into the expansion of their Head Office with additional office space, a new showroom, and purpose-built educational facilities. The expanded site positions Mainline Instruments as a centre of clinical and technical excellence for customers and partners across the UK and Ireland.

About Mainline Instruments

Mainline Instruments is a leading supplier of optometry and ophthalmic instruments, providing high-quality products and innovative solutions to professionals in the eye care industry. With a strong focus on customer satisfaction and industry-leading expertise, Mainline Instruments continues to expand its portfolio and reach, serving a diverse range of clients across established and new markets.

For more information, please contact:

Mainline Instruments

+44 (0)121 458 6800

[email protected]

www.main-line.co.uk