OCULUS Myopia Master – the Smart Investment for Premium Practices

The OCULUS Myopia Master® is a premium myopia management device. Here’s why high-end optometrists are adding it to their practices.

Cases of myopia are rising fast, and childhood myopia is rising fastest of all. By 2050, around half the world’s population is projected to be myopic, close to 4.8 billion people, and the children inflating that number are in need of treatment today. For anyone with a serious interest in paediatric eye care, this is your opportunity to specialise in treatment parents are demanding in droves. Doing it well means investing in the right instrument, and the OCULUS Myopia Master® is the device high-end optometric practices are choosing. It’s a smart investment for practices that want to set the highest standards of myopia detection and management.

Used well, the Myopia Master® will become a unique selling point for your practice. You’ll become the local go-to for any parents who want to ensure their children have the best possible eyesight for years to come.

In this blog, we’ll run through the benefits of the Myopia Master® and how it generates revenue for the clinics that invest in it.

What is the OCULUS Myopia Master?

The OCULUS Myopia Master® is an all-in-one instrument built specifically for myopia management. It forms part of a wider range of OCULUS myopia solutions designed to support eye care professionals with the assessment and management of myopia. In a single, contactless measurement (taking around two minutes), it captures all three essential parameters:

● Axial length

● Refraction

● Keratometry

All useful data in isolation, but the Myopia Master® uses GRAS (the Gullstrand Refractive Analysis System) to ensure you always have age-matched normative data, helping you see whether a child’s eye is developing normally or progressing faster than it should, allowing for early intervention.

The device produces clear, visual reports that are well-suited to discussing myopia with parents. If you’d like more details about what the Myopia Master can do and what makes it stand out, we have an earlier article that delves into the science and functionality of the device.

Because it combines detection, monitoring, and management of myopia progression into a single device, it has become a natural choice for practices that take paediatric eye care seriously.

Why is the Myopia Master a smart investment?

As an optometrist, likely one that is operating out of a high-street clinic, competition is intense. You need a unique selling point that helps you stand out.

For many growing clinics, Myopia Master has become that USP.

Set your practice apart

Most high street opticians can manage myopia in some capacity, but very few can claim to be specialists in paediatric eye care.

If you have the Myopia Master in your clinic, you can market your clinic as the right choice for parents concerned about their children’s eyesight.

Parents are prepared to invest in their children

Generally speaking, parents are willing to pay more for something if it will improve their child’s health or nutrition. When it comes to vision, parents are happy to pay a premium price for a premium service. Studies show that parents are more aware of the complications of myopia and why early intervention is essential. Costs are, of course, a concern, which is why patient/parent education remains essential.

Easily generate reports for parents

The reports generated by the Myopia Master are designed to be easily understood by both child and parent. It makes it significantly easier for you to visually explain what’s going on in a child’s eyes and what treatment is needed to rectify it.

When a family fully understands why treatment matters and can see the progression set out clearly, they are considerably more likely to commit to a treatment plan and remain compliant with it.

Automated workflows make it easy to use

The Myopia Master is designed to fit seamlessly into your existing workflow. It has a 7-stage examination, which sounds like a lot, until you realise that much of it is fully automated:

1. Measurement

2. Data analysis

3. Questionnaire

4. Patient education

5. Treatment options

6. Take-home report

7. Follow-up

Steps 5 and 7 are handled manually, with you making all treatment decisions, informed by the data the device provides you.

As only a proportion of the children in your care will need active management at any given time, a largely automated workflow allows you to offer high-quality myopia management without dedicating disproportionate time to it.

Upsell opportunities through OptiSwiss

Much of what we’ve discussed is about myopia management in children, but the Myopia Master does have another card up its sleeve. OCULUS have partnered with OptiSwiss to provide Myopia Master users with a unique opportunity to provide premium biometric lenses.

OptiSwiss produces premium biometric spectacle lenses for adults, individualised using the eye’s own biometry, in particular axial length. As this is exactly what the Myopia Master measures, you can measure, diagnose and then export findings directly to Optiswiss, ready for the lenses to be engineered.

You need only sell a handful of biometric lenses per month to cover your device overheads. It’s another avenue of revenue for clinics that are looking to diversify.

Is Myopia Master right for your practice?

The Myopia Master is not for every practice. If you have an ambition to lead in myopia detection and management, and you want to set yourself apart by offering the highest levels of paediatric care, then the investment is a no-brainer.

If this sounds like you, our specialists can talk you through the numbers in detail, including the finance options available and how the OptiSwiss arrangement would work for your practice.

Talk to our team, and we will help you establish whether it is the right fit.